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The benefits of businesses investing in digital marketing

The benefits of businesses investing in digital marketing

20 February 2024

Digital marketing has become an essential part of any business strategy. It allows you to connect with your target audience, build your brand awareness, increase your sales, as well as stay ahead of your competitors.

So, if you haven’t invested in digital marketing already, the question is – what are you doing?! But don’t worry, I’m here to convince you otherwise…

Your target audience is online

The number of internet users is constantly growing, as of January 2024 there were 5.35 billion internet users worldwide! Meaning, the audience you want to target is most definitely online. By investing in digital marketing, you will easily connect with your audience in the place where they spend most of their time – on social media, search engines, or other platforms.

89% of marketers see a positive ROI when delivering a personalised experience according to Social Shepherd. So, make sure your content directly talks to your target audience and they’ll be ready and waiting to consume and act on your content!

Increase your brand awareness

Of course, the more effort you put into marketing, the more recognisable you will be to your target audience. According to Social Shepherd, 66% of Marketers increased their company’s credibility and trust through digital marketing tactics. By creating engaging content and sharing it on social media, you can reach a wider audience and build a community around your brand, helping increase customer loyalty and improving your reputation. A win, win all round!

Increase your sales

Through the efforts you put into building a community online, you’re reaching new people every day, new people who are interested in the product or service you are offering. And those people are getting diverted straight to your website.

According to WordStream, customers are 70% more likely to make a purchase from a retargeted Ad. Therefore, when your customers are reaching your website, it needs to be optimised to convert your audience through targeted advertising. It will encourage those people at the point of purchase to buy your product or services. And that is the magic of digital marketing you’re missing out on if you haven’t already invested!

Stay ahead of your competition

In today’s digital age, it’s essential to stay ahead of the competition. By investing in your digital marketing, you can keep up with the latest trends and technologies. This will help you attract more customers, keep you on top of your game, and way ahead of your competitors!

Digital marketing is all about connecting with your audience at the right place and time. You and I both know it’s the key to success in this day and age and I hope after reading this article you’re ready to invest in it, if you haven’t already!