Is your Employer Brand up to the test?

Is your Employer Brand up to the test?

21 November 2023

A question everyone should be asking.

The importance of your employer brand cannot be underestimated. And managing it isn’t just a one-stop shop, the truth is, it must be managed and influenced at all times. The stats speak for themselves – 92% of employees would consider changing jobs with no salary increase if the opportunity was with a company that had an excellent reputation, according to Glassdoor.

We’ve come up with three ways in which you can measure whether your employer brand is up to the test, carry on reading to understand the value of your employer brand being showcased and how to get it there…

Consistent Identity

Here’s a couple of questions for you. What makes your brand instantly recognisable? When your employees talk about your brand online, do you know where and how? The answers to these questions paint a picture of your brand consistency, a crucial element of a unified employer brand.

It’s your reputation among future and current employees. The perception of what it is like to work at your company and how your values are translated into your employee’s experience. According to Glassdoor, 86% of job seekers say they would not consider working for a company with bad social standing.

Everyone needs to sing from the same hymn sheet to keep your identity consistent, relevant, and honest. Meaning quality communication across the whole business is crucial.

Internal Alignment

Employer branding is storytelling. The last thing you want is for your brand to be defined by others as unfortunately, the loudest voices are usually the least satisfied. Consciously decide what you want the culture of your organisation to be, take action and ensure the culture becomes a genuine part of every corner of the business.

Showcase this culture and the values your employees can expect across all of your platforms, from social media to your website, as well as your job descriptions. Inspire your employees to do the same. The employer brand that everyone wants is the one created internally and organically showcased – wouldn’t you agree?

Impact on customer experience & Brand reputation

A poor candidate’s experience is likely to create a negative impression. Candidates talk, especially unhappy ones. According to Starred, a staggering 85% of candidates say that a positive or negative experience can change their opinion of a company!

Talking of stats, another eye-opening one – 78% of job seekers say the overall candidate experience they receive is an indicator of how a company values its people, according to LinkedIn. Your recruitment journey not only needs to be as streamlined as possible to secure the best talent but to also maintain your reputation.

At Konker we’re here to assist you in pushing your employer brand to improve your business overall, not just by attracting top talent to your current vacancies. If you feel like you’d like some further support or even a chat around building your employer brand, get in touch with us today – we’d love to help!