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Do you understand the value of employer branding?

Do you understand the value of employer branding?

14 September 2023

The importance of your employer brand cannot be underestimated. Managing your employer brand isn’t just a one-stop shop, the truth is, it must be managed and influenced at all times. And the stats really do speak for themselves – 92% of employees would consider changing jobs with no salary increase if the opportunity was with a company that had an excellent reputation, according to Glassdoor.

Your employer brand is your reputation among future and current employees. It is the perception of what it is like to work at your company and how your values are translated into your employee’s experience. According to Glassdoor, 86% of job seekers say they would not consider working for a company with bad social standing.

We’ve come up with 3 ways in which you can create a reputation that attracts (and keeps) top talent, carry on reading to understand the value of your employer brand being showcased in the best light and how to get it there…

Create your own narrative

Employer branding is storytelling. The last thing you want is for your brand to be defined by others as unfortunately, the loudest voices are usually the least satisfied. Make sure you are the author of your own story.

Consciously decide what you want the culture of your organisation to be, take action, and ensure that culture becomes your genuine employment narrative. Take charge of showcasing this culture and the value your employees can expect across all your platforms, from social media to your website, as well as your job descriptions. Remember it’s a story, bring it alive with photos, videos, blog posts, and employee testimonials.

Recruitment is marketing

“Recruitment is like marketing” a phrase that is picking up traction. Social media should be the pillar of your employer branding strategy. Like a marketing funnel, a candidate must be aware of your brand, engage with your brand, and then act when offered a role. All touchpoints must be met to get the end results everyone wants, securing the best person for their most suited job. It offers a window into your world, so it’s crucial to have a strong social media presence across multiple platforms. According to Talent Works, 59% of candidates use social media to research companies they are interested in.

Audit your employer brand

Review, review, review. Start with reading through your website, check your job descriptions. Do they tell the story of your employer brand? Stay on top of your company’s testimonials and scroll through your social media channels. Read each post and look at the images while you consider your employer brand story. Take detailed notes during your audit and aim for consistency. The best brands have a consistent message across all their channels.

Still wondering how valuable your employer brand really is?

Arguably one of the most important parts of growing a company is the people who work there, and investing in your employer brand could help reduce the turnover of your current talent as well as lower your cost per hire. According to LinkedIn, 75% of job seekers consider an employer’s brand before even applying for a job.

At Konker we’re here to assist you in pushing your employer brand of your company to find you the best-placed candidate for the role you are looking to fill. If you feel that you’d like some further support or even a chat around building your employer brand for talent acquisition, get in touch with us today – we’d love to chat!